Friday, February 4, 2011

Online Video Ads Reign over TV Ads

Since I became involved with the BRANDit program ( or, I have become more and more aware of videos on the web. Besides training on re-invigorating your brand, The BRANDit program offers attendees a new marketing kit-which includes new head shots and a video for their website.

Being a trainer and speaker, I've been "trying" to get videos up on my website for three or four years--and just wasn't successful in getting it done. Now I have four on my home page--which all tell the story of what I do much better and more succinctly than all the text on my site!

I notice other articles about the power of video on the website. For example, according to Forrester Research, you are 53 times more likely to appear on page one of Google's search results with video on your website. Video raises click-through rates up to 200 percent.

The story I saw today about online video ads versus TV ads doesn't totally apply to our individual business websites but its still interesting. In a research conducted by The Nielsen Company and Microsoft it was found that video ads shown during the full episodes of TV shows shown on the Internet have deeper brand impact on the viewers than has TV ads during the same show when relayed on television, because there is greater brand recall. The over-arching reason for this, that does have influence on why we should videos on our websites? "The research showed that people are more engaged and attentive while watching on the Internet, which assists in brand recall."

I'm working with my clients to get videos on their websites. The more professional the better. The Flip cameras are great, but you can't fill your site with amateur videos. As more and more business goes online this is an important marketing step to take.


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Rose Ector said...

Here's a tip: in making video ads, shorter is also the better. Simple and shorter videos are easier to digest and understand. Consider that your audience is contained in a very wide age bracket - they can either be young or old. Good luck!