Thursday, February 17, 2011

The Importance of Professional Online Video

We have seen video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive differentiator that drives SEO and increases brand identification.

Knowledgeable companies embraced this shift and made video a central part of their online offerings. Videos grab attention, engage viewers and, if executed properly, can succinctly communicate your entire value proposition in as little as two minutes.

There are many new techniques people are using to promote and increase the sales on their website. Videos are considered as one of the best methods for communicating with audiences. A fact that all of us know is that it’s much easier to consume the visual image than to read something. The visual impact created by videos can often be creatively used to reach out and capture the imagination of a wide audience. Video’s use of real people, animation and music are valuable when motivation is a key ingredient in your message.

Video is best for the communication of a simple, convincing message. We can feel an emotional connection more readily with video’s moving images and sound than other communication mediums – to an audience it is the closest medium to reality.

Streaming videos over web pages has caught on with an increase in the available bandwidth and connection speeds in the last couple of years. Often a good video can double or even triple the ’sale ability’ of the product. The impact created by the video partially depends on the quality of the created video.

Here is a video on my media training work that I did in one take, having a friend hold my Flip video camera.

And here is a video that was professionally done and edited at the BRANDit Workshop.

Do you see the quality difference? Would seeing one video versus the other one make a difference in your decision to hire me to do media training?

Now add your video into an online magazine and you have even more impact and a variety of ways to reach people.

A good video, bundled with the right support material, will definitely prove to be one of the most effective ways of reaching out to a worldwide audience 24×7.

1 comment:

Patty DeDominic said...

Dear Mary,
Thank you for all the media coaching you have given me over the years! I could not have grown my businesses and produced the Women's Festivals without your expert guidance and help!

You make a real difference for your clients... and I love it when I get to refer people to you too!

Patty DeDominic