Tuesday, August 26, 2008


My overall goal for my business, and my passion, is to help people let their voices be heard. I particularly (or at least most often) work with women.
Men tend to be more visible. When you think of powerful women, Hillary and Oprah may be the top two that come to mind. But there are many women who have a wide range of influence across a wide range of industries and in both public and private sectors. So why is the population of women so invisible? Without role models, young women may not go after positions that they want to achieve.
Women tend to think that if others recognize their work, they'll be rewarded for it. That is not necessarily the case.
And in the times of the upcoming Presidential election, women are one of the largest, if not THE largest, voting blocks. We got a lot of attention during a previous election as "soccer moms." Yes, many of us are proud mothers. Yes, many of us car pool our kids around to soccer, music lessons, gymnastics, play dates, etc.
But seriously, how insulting. We are businesswomen. We lead the drive to save our environment. We influence most of the consumer purchases. Implying that all we do is shuttle our children around limits our voice and limits the dialogue.
I am attending both conventions with Women Impacting Public Policy (WIPP). WIPP, the nation’s largest bipartisan group of women business owners, will join a coalition of 30 women’s business organizations in unveiling the “Economic Blueprint – The Women Business Owners Platform for Growth” at the 2008 Democratic and Republican National conventions. Created as a guidebook for Congress and the next administration, the Economic Blueprint outlines the public policies necessary to help women entrepreneurs grow their businesses in the 21st Century.